North Hollywood, located in the heart of the San Fernando Valley, makes up the north-western region of the City of Los Angeles. The area has deep historical roots in native and colonial history, from the Tataviam Indians that inhabited the area to the Mission San Fernando Rey de España which owned most of the land in the San Fernando Valley.

Until the 1990’s, North Hollywood suffered from many of the typical problems of rapidly growing areas including increased crime and poor housing conditions. However, by 1992 a neighborhood coalition of business and theatre owners formed the NoHo Arts District to promote the areas art scene. The district underwent a major facelift with façade, street, and lighting improvements, which have led to increased safety.

Today, North Hollywood is undergoing a dramatic transformation. The area is flooding with investment rapidly turning this area into an important regional center. Important transportation hubs such as the Orange Line and the Metro Subway line keep North Hollywood interacting with the rest of Los Angeles. Furthermore, the area has become a focus for a variety of businesses, especially those that cater to the vibrant art scene.